How to Create a Personal Nurse Brand
In "Why Creating and Managing your Personal Brand is Important for your Nursing Career" I talked about why you should care about creating and managing a personal brand in the same way successful companies manage their own brands. Ultimately we are looking to add value to your career by managing your personal brand!
We have talked about the why, let’s now discuss the how! Here are 8 ways to improve your personal brand.
1. You have to want a good Personal Brand.
First thing is first....creating that personal brand requires effort. It involves doing things that you don't necessarily want to do and behaving in a manner that might be contrary to how you really feel especially in “heated” situations. To create a personal brand for your nursing career you have to want it!
2. Be Flexible
Healthcare is an ever changing environment. Do you remember when electronic health records were spreading and being adopted? How much pushback was there? Have you ever seen when a policy or a procedure practice was being changed either because of accrediting bodies or new evidence based practice? Have you seen people who had to be floated to another unit and how much push back they gave? Healthcare is forever changing. How you cope with those endless changes can define your personal brand.
3. Stop whining and complaining
We unfortunately and fortunately, depending on how you look at it, work in an environment that is high stress and short staffed because of a shortage of nurses. The plus side is job security! The downside is a very demanding job load. People who are complaining about every little thing take a difficult situation and make it worse. What!?... You are working short staffed and are constantly running out of supplies!? Don't get me wrong, your complaints are valid and given the opportunity I can complain with the best of them. Remember nursing school… if complaining during study groups in nursing school was an olympic sport, I would get the gold. But all that complaining didn't get anything accomplished and at times was a hindrance to my real goal which was to study for an exam.
4. Have a good positive attitude
All things being equal who would you rather work with, someone with a good attitude or someone with a negative attitude? It goes without saying that we would rather work with someone with a positive attitude.
It's fair to say that we all have our bad days. Being remembered as the person who had a bad moment is very different than being known as the person who has a history of bad behavior and negative attitude.
5. Know your strengths and weaknesses
Nobody is good at everything therefore it is very important to figure out what your strengths and weaknesses are. Leverage your strengths and work on your weaknesses!
6. Ask for help when needed!
If you know what your weaknesses are then there are going to be times when you need to ask for help. In general we are afraid to ask for help, thinking that others will think less of us. According to Scientific American the opposite is more likely to happen. People will more likely think better of you for asking help when you need it. Your personal brand will be of one who admits they don't know everything instead of someone who is fake. Most of us work in situations where people’s lives are in danger and even for those that don’t...if you need the help ask for it... and don’t forget to say Thank You!
7. Be Grateful
Gratitude is a beautiful thing. According to Harvard Health Publishing research is showing that gratitude not only can improve relationships but can also improve overall well-being. Showing gratitude is another way to improve your relationship with others and in return improving your personal brand.
8. Care about what other people think
I know what you're probably thinking, why should I care what other people think? Comparison can be a dangerous path to follow, especially when it comes to spending money. But when it comes to your personal brand, not only should you care, but it most definitely matters what other people think of it. The essence of personal brand management is just that, being aware and controlling what other people think of you!
If you want to know why creating a personal nurse brand is important, check out "Why Creating and Managing your Personal Brand is Important for your Nursing Career."
Do you know any other ways to create a personal nurse brand?
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